How Rising Labor Costs Are Forcing Hospitality Operators to Rethink Wine Service—and How Technology Can Help

Labor costs are rising—and for most hospitality operators, there’s very little control over it.

Across the U.S., cities and states continue to increase minimum wages while adding new labor requirements such as paid time off, predictive scheduling, and benefits mandates. For restaurant and bar owners, these increases directly impact margins, often without a corresponding increase in guest traffic or menu prices.

Self-pour wine dispensers in wine bar and restaurant

While labor costs may be largely out of an operator’s control, how you design your wine program is not. For businesses that sell wine, Enomatic wine dispensers provide proven technology to offset rising labor costs while increasing revenue and enhancing the guest experience.

The Labor Cost Problem in Hospitality

Wine service is traditionally labor-intensive:

  • Servers opening bottles

  • Bartenders pouring by the glass

  • Staff managing spoilage and waste

  • Training required to confidently sell premium wine

As wages increase, every inefficiency in that process becomes more expensive. The question many operators are now asking is:

How do I protect margins without sacrificing quality or guest experience?

1. Reduce Wine Waste = Increase Profit

One of the biggest hidden costs in wine programs is spoilage.

Once a bottle is opened, oxidation begins immediately. In many restaurants, partially sold bottles end up being poured out, especially with premium wines that sell more slowly.

Enomatic wine dispensers solve this problem by preserving wine with inert gas, allowing bottles to stay fresh for weeks instead of days. The result:

  • Dramatically less waste

  • Higher yield per bottle

  • More predictable margins

Less waste directly translates to lower cost of goods sold, helping offset rising labor expenses without cutting staff or service levels.

2. Sell More Wine by the Glass, Including Premium Options

With traditional wine service, operators often limit by-the-glass offerings to safer, lower-priced wines due to spoilage risk.

With Enomatic, that limitation disappears.

Operators can confidently:

  • Offer more wines by the glass

  • Introduce higher-end and reserve selections

  • Create tasting flights that drive incremental sales

Guests are far more likely to explore premium wines when they can purchase them by the glass or ounce. This increases:

  • Average check size

  • Wine revenue per guest

  • Gross profit per labor hour

In short, you sell more wine without adding more staff.

3. Reduce Labor with Self-Pour Wine Solutions

For operators looking to make a more meaningful impact on labor, self-pour wine systems take efficiency to the next level.

By integrating Enomatic with self-pour technology, guests can:

  • Sample wines by the ounce

  • Explore multiple varietals at their own pace

  • Pour wine themselves - no server required

This approach:

Self-pour wine bar wine store
  • Reduces bartender and server labor tied to wine service

  • Allows staff to focus on hospitality instead of pouring

  • Creates an engaging, experiential wine program

Self-pour doesn’t eliminate staff, it reallocates labor to higher-value guest interactions, which is exactly what operators need in a high-wage environment.

Technology as a Labor Offset Strategy

Labor costs are not going down. Wage increases, benefits requirements, and staffing challenges are now permanent realities in hospitality.

For businesses that sell wine, the most effective response isn’t cutting corners, it’s using smarter systems.

By implementing Enomatic wine dispensers, operators can:

  • Reduce wine waste

  • Increase wine revenue

  • Sell premium offerings by the glass

  • Offset labor costs through automation and self-pour solutions

In today’s operating environment, wine technology isn’t a luxury, it’s a strategic tool to protect margins and future-proof your business. 

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How Restaurants Can Increase Average Check Size Using Wine Technology

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Unlocking New Revenue Streams: Using Enomatic Wine Dispensers for Self-Pour Spirits